Farm Roads to Urban Intersections Meeting People Where They Are Through Social Media2012 Workshop Series / 2012 Annual Meeting You can’t drive a tractor down a city street. Or can you?  Through social media such as blogs, Facebook and Twitter, you can drive a tractor, herd cows, share harvest updates and talk about hot news topics on even the busiest urban streets, anywhere in the world. Social media opens doors and sparks discussions that give us the opportunity to share our perspective on what we do, why we do it, and the values that keep us doing it year after year. But how do you know which road to take?  Which vehicle is right for you or your company?  And how do you avoid getting lost along the way?   Join us for Farm Roads to Urban Intersections, a workshop exploring social media avenues from planning your trip to “are we there yet?”   Guest speakers will focus on social media options, strategies for using these tools effectively for businesses and organizations, and how to connect with non-agriculture audiences.  This workshop is for:Anyone who’s wondering, “What’s this all about, and would this be right for me?”Companies or individuals who feel stuck in their social media effortsCommunications professionals who want to use social tools more effectivelyAnyone who wants to better understand how social media shapes how people view agriculture Whether you've never read a blog or you're a seasoned veteran who wants to do more and do it better, this workshop offers something for everyone who has ever wanted to tell their story.  No matter where people are, we can meet them in their corner of the world and share what’s going on in ours. This event includes the Agriculture Institute of Florida's 2012 Annual Meeting and lunch.  Registration is required.  Workshop Sponsors   Ag Institute Member 65.00 Ag-Institute Non-Member 75.00 Ag Institute Platinum Partner 0.00 University / Governmental Rate 65.00 Student 10.00