Beyonce's New Song Previewed in UK Ad
Beyonce's ad campaign to herald 'The Mrs. Carter Show World Tour', her first tour in the UK since 2009, sees the multi-platinum artist appear in a major through the line campaign to promote the tour. Directed by Grammy award winning director Jonas Akerlund, the ad features exclusive new official footage of Beyonce and new music from the star. Set against a lavish backdrop, the advertisement shows Beyonce and her touring crew, including dancers, Les Twins, as they've never been seen before.
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